#Dialogue vs monologue series#

A monologue has, as a rule, not always an obvious setting on the addressee, and also, unlike dialogue, is less designed for a quick speech reaction of the listener.

#Dialogue vs monologue series#

Īn extreme case of dialogue is a jerky and quick conversation on any mundane or business topics for it will be characteristic: a relatively fast exchange of speech, when each component of the exchange is a replica and one remark is highly conditioned by the other the exchange takes place without any prior deliberation components do not have a special task There are no deliberate connectedness in the construction of replicas and they are extremely short.Īccordingly, for the extreme case of a monologue, the duration and the connectedness caused by it, the construction of the speech series will be characteristic the one-sided nature of the statement, not intended for immediate replica Presence, premeditation, etc.Ģ. Conversation of several persons is called a polylogue. Dialogos - conversation, conversation) is a form of speech occurring between two communicators, which is an exchange of remarks-statements and depends, as a rule, on the speech situation. Monos - one and l o g o s - word, speech) is an expanded form of speech, carried out by one speaker (writer), which does not imply a reciprocal verbal replication of the listener (reader) during its implementation.ĭialogue (from the Greek. In addition to oral and written, there are monologue and dialogical forms of speech.Ī monologue (from the Greek. “Dialogue” monologue and “monologized” dialogue.ġ. Differences monologue and dialogical forms of speech. We have the power of dialogue and are using that to build relationships with customers.1. too bad all you have is big bucks and a monologue. So I say, good luck to you Coke, McDonald's and Microsoft. The relationship that dialogue creates will lead to this sale and if well maintained will lead to future sales too. it's the dialogue you create with your customers that will build that relationship. I know that you have all heard - 'it is human nature to do business with people you know, like and trust'. Once started, a dialogue that will allow you, build credibility by what you say and how you act. Newsletters, Blogs, Facebook or Twitter.Logo'd wearables - you and your employees.There are also a number of tactics that you, the business owner, can use to invite a dialogue – A customer returning for repeat business is asking for another I bet because they enjoyed the 1st one.The praise your customer offers at the end of successful sale, opens the door to a request for a referral, the chance to start a new dialogue with another customer.The opinions your customers share, even their complaints,are an opportunity to start a dialogue.All those questions that customers ask are an opportunity for a dialogue - an inquiry for pricing, an request for a quote, product availability, product features or the need for a rush delivery.That dialogue takes many forms in small business. The dialogues, that we can and do have with every customer, is an opportunity to build credibility. If you marry that with the idea that visibility + credibility = profitability ( BNI 's VCP Process) you have a powerful formula for success that is unique to small business. You have the ability to start, and maintain, a conversation with most, if not each, of their customers. One of my favorite points from that list, is the idea that small businesses have the advantage of a dialogue. And, uses those differences to build a case for the idea that Guerrilla Marketing is a better approach for small business. Levinson often speaks in his presentations about the 20 ways that Guerrilla Marketing differs from traditional marketing. They spend millions of dollars to deliver their message, all the while hoping that you are listening and hoping that you like what you hear. Large corporations like Coca Cola, McDonald's and Microsoft advertise in the manner that they do because - their only option for communicating with their customers is a monologue. running a small business is completely different from the job of running a corporation.Īdvertising done by large corporations is driven by money, while the marketing done by small business is driven, not by money (most of us don't have those kind of bucks) but by time, energy and creativity. I say that based on what I have learned from Jay Conrad Levinson, the father of Guerrilla Marketing. For a small business that could do you more harm than good. I don't think that there is an owner of a small business, anywhere, that hasn't dreamed of more customers and a big advertising budget to make that happen.